10/6/14

I think humour in advertisements is a great idea. Sometimes it may push the wrong buttons, but what doesn’t these days? I think humour in advertisements works on me, so i’m completely bias. I’ve asked a few of my peers and family members what they think of humour in advertisements and this is what some of them had to say:

“I think that humour is great in advertisements, It feels good to laugh. If there is a product linked to a happy moment, like humour in an ad, I think i’d be more inclined to buy that product because it has already made me feel happy. Other ad’s are boring.” - Benoit Cote, 22

“I love funny ads! I would think they would work more than serious ads. They’re memorable, you remember that product when you’re in the store. I think that would make me want to buy it over other brands” - Randy Moncrieff, 57

I really do agree with them, and I realize there are some lines that people cross that they shouldn’t. But it does work.  I think it’s worth the risk. 



09/28/14

Do I think advertising plays a role in making people obese? Sure, maybe a little bit. But I think it’s the actual food that is doing it. Well, obviously it’s the food, you don’t get obese from looking at an ad, DUH. What I mean is, if the food wasn’t advertised, people would still eat it. It tastes good (subjective opinion) and to some, it’s addicting. Advertising might remind you of how much you enjoyed a certain food and make you go buy more, but a lot of people would probably go buy more without advertising too.

I think advertising plays a bigger role in child obesity. Children probably wouldn’t even know the food existed, if their parents didn’t give it to them. But with advertising they do know what it is and beg their parents even if their parents don’t want to feed it to them. 

Fast food advertisements targeting children are fun, exciting, and colourful. I don’t blame them for falling for it. What kid doesn’t love sugar and having fun? It’s the parents who give in to their children. It’s not like a kid is going to go out and buy candy and sugar cereals. Kids don’t have money. Their health lies in their parents hards.

I think somewhere where advertising trick people is when they make their food seem healthier than it is. ex. McDonalds Salads. It is more fatty than a burger! But it’s a salad, so it’s healthy. Right?

http://www.dailymail.co.uk/health/article-299653/McDonalds-salad-fatty-burger.html



09/23/14

I believe in photoshop in advertising, to a certain point. I think it’s fine to fix a few blemishes, to colour correct if the photo isn’t right, or to fix a few stray hairs. But changing someone completely is just wrong.

A lot of the time the photo ends up looking like a completely different person. Most articles are focussed on the people viewing the advertisements, but i can only imagine what it feels like to be the model in that photo, and have someone point out all your flaws and fix them. That must not feel too good. 

Most of the articles i’ve read focus on how women look at photoshopped images in a magazine, but I think it affects men too! Advertisements will photoshop muscles on men and remove body hair, strengthen their jawlines, etc. It’s making the men look like sculptures.

3-12% of teen boys use anabolic steroids in pursuit of a lean, muscular ideal” 

It is so sad how much people look up to magazines, even though most of us know it isn’t real. Thats the fact- these pictures aren’t real. They are changed and “fixed” in a computer program to make them look “better”. But I’m not sure everyone sees that. Of course I do because of the program i’m in at school and how i’ve researched subjects like this, but what about those young children? They probably don’t know how much the images are changed and they strive to look exactly like them, even though its impossible.

  • 42% of girls in grades 1-3 want to be thinner
  • 51% of 9-10 year old girls feel better about themselves when they’re dieting
  • 53% of 13 year old girls are unhappy with their bodies; by the time they’re 17, 78% of them will be
  • By the time they’re 17, these girls have seen 250,000 TV commercials telling them they should be a decorative object, sex object or a body size they can never achieve.
  • 7 million girls and women under 25 suffer from eating disorders (myNEDA.org)
  • 40% of newly identified cases of anorexia are in girls 15-19 years old.  A rise in incidence of anorexia in young women 15-19 in each decade since 1930. Anorexia has the highest rate of mortality of any mental illness. (myNEDA.org)
  • 80% of women feel worse about themselves after seeing a beauty ad. $20B is spent on beauty marketing in the US annually. That’s a lot of money being spent making women feel worse about themselves.

These facts made me feel so sick. This generation is so, for a lack of a better term, screwed up. I can remember the days when I was a kid, climbing trees, drawing with chalk on the driveway. I didn’t even look at magazines, or care what I looked like. The kids in 2014 are obsessed about looks, makeup, and fashion. I think it’s very unhealthy.

Advertisements take photoshop too far. I wish we could put a limit on it.